The Big 10: What your small business needs to grow

Websites | SEO | SEM | Email Marketing | Social Media | CRM

An effective digital marketing strategy goes beyond a slick website or scattered efforts. It’s a seamless system of web design, social media, and mobile strategies that attract customers, engage clients, and drive revenue. Turn your online presence into a powerhouse, not a money drain.

93%

of online experiences begin with Google Search.

of searchers choose from the top 3 search results.

How much business is bad digital marketing costing you? Do you have:

1. A Professional, Mobile-Responsive Website

Your website is the foundation of your online presence. It should be easy to navigate, mobile-friendly, and optimized to convert visitors into customers. Features to include: clear calls-to-action (e.g., “Contact Us” or “Buy Now”), fast loading times, and basic SEO setup.

2. Search Engine Optimization (SEO)

SEO helps your business get found on Google when customers search for your products or services.

Focus on: keyword research, on-page optimization (titles, headings, meta descriptions), and local SEO (e.g., Google My Business profile).

3. Social Media Marketing

Social media is great for engaging with your audience and building brand awareness. Start by choosing platforms your audience uses (e.g., Facebook, Instagram, LinkedIn) and post regularly with a mix of promotions, tips, and behind-the-scenes content.

4. Email Marketing

Email lets you stay in touch with customers, build loyalty, and drive repeat business. Collect email addresses via your website or in-store and send newsletters, offers, and updates consistently.

5. Pay-Per-Click Advertising (PPC)

Paid ads help you reach potential customers quickly, especially when starting out. Options include Google Ads for search-based targeting and social media ads for audience-specific campaigns.

6. Content Marketing

Valuable content builds trust and positions your business as an expert. Create blog posts answering common customer questions, videos showcasing your products or services, and guides or resources to educate your audience.

7. Online Reviews & Reputation Management

Positive reviews build credibility and attract more customers. Encourage happy customers to leave reviews on platforms like Google Business Profile, Yelp, or Facebook, and respond to reviews (positive and negative) professionally.

8. Analytics & Tracking

You need to know what’s working to improve your efforts. Use tools like Google Analytics for website traffic and social media insights for engagement metrics.

9. Local Marketing

Small businesses often rely on local customers. Optimize your Google My Business profile, use local keywords in your content, and partner with other local businesses for cross-promotion.

10. Consistent Branding

A cohesive brand helps customers recognize and remember you. Use the same logo, colors, and voice across your website, social media, and emails.

By focusing on these essential pieces, you’ll create a strong digital marketing foundation that helps your small business reach more customers online. Let VS Marketing handle it all for you with ease.

What we do

At VS, we specialize in web marketing designed to help small businesses grow their revenue and attract more customers and clients. Let us take your online presence to the next level!

✓ Mobile-friendly Website Design

✓ Search Engine Optimization (SEO)

✓ Pay-per-click Search Ads (SEM)

✓ Email Marketing

✓ Content Marketing

✓ Social Media Marketing

✓ Lead Generation

How do we help small businesses grow?

Check out some of our recent clients. They're growing via better digital marketing.  On average, we make our clients 4-10X busier.

Frustrated that your web marketing isn't working?

You're not alone. Download our FREE PDF to find out why now - and what to do about it. Stop wasting money and start growing.