Your Website Isn’t Working—Here’s Why
If you’re a small business owner, chances are
you’ve paid thousands for a
website that looks great—but does absolutely nothing to grow your business.
No new leads, no new customers, no increased revenue. Sound familiar?
That’s because
99% of web designers sell you a “Hollywood set” website—a facade that looks impressive on the surface but has
nothing underneath.
Here’s the truth: A website isn’t just
something that looks good—it’s
a complex marketing tool that must be built, optimized, and continuously improved to actually bring in business. And if your web designer didn’t tell you that, you’ve been scammed.
The #1 Lie: “We Do SEO For You” (No, They Don’t)
Most web designers
throw in the word “SEO” to close the sale, but here’s the reality:
✅
SEO isn’t a one-time thing. If they “set it up” and never touch it again, it’s worthless.
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SEO takes ongoing work. Google’s algorithms change constantly. What worked last year (or last month) might not work today.
✅
SEO isn’t just keywords. A real SEO strategy involves
technical setup, ongoing optimization, content strategy, site speed improvements, and backlink building.
But here’s the kicker:
99% of web designers don’t do any of this—because
real SEO takes work. Instead, they sprinkle a few keywords on your homepage, check a couple of boxes, and call it a day. Meanwhile, your website
never ranks on Google, never gets found, and never brings in customers.
Technical SEO & Site Configuration: The “Invisible” Work That Matters
A properly configured website needs:
✔
Google Search Console Setup – So Google knows your site exists.
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Sitemaps & Indexing – To ensure search engines can actually find and rank your pages.
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Proper URL Structure & Metadata – So search engines (and users) understand your site.
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Fast Loading Speed – Because slow websites get penalized in Google rankings.
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Mobile Optimization – Because 80% of local searches happen on mobile.
Most web designers don’t do any of this—because it requires
actual expertise and effort. Instead, they hand you a website that’s
pretty but useless.
The Problem with “Set It and Forget It” Websites
Many small business owners think once their website is live,
their job is done. Wrong.
A website is a
living thing—it must be
monitored, updated, and continuously optimized to actually generate traffic and leads.
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Google Analytics & Search Console Monitoring – Are people visiting your site? What pages are they engaging with? Where are they dropping off?
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Regular SEO Audits & Updates – Google’s ranking factors change
constantly—you need to keep up.
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Ongoing Content Creation – Blog posts, landing pages, and updated service pages help your site stay relevant.
🔥
Conversion Optimization – Tweaking copy, design, and CTAs to
turn visitors into customers.
If you aren’t doing these things
on an ongoing basis, your website is
slowly dying. And if your web designer
didn’t tell you that, they
lied to you.
The Role of Expert-Level Copywriting: More Than Just Words
Another dirty little secret?
Most web designers don’t even write your website copy.
Great website copy is the difference between:
❌
A site that just looks nice
✅
A site that converts visitors into paying customers
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SEO-Optimized Content – So Google ranks your site higher in searches.
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Persuasive, Customer-Focused Messaging – So visitors take action.
✔
Clear Calls-to-Action (CTAs) – So your website
drives business, not just sits there.
If your website copy was an afterthought (or worse—AI-generated filler text), your business is
missing out on sales.
So… What’s the Solution?
If your website
isn’t bringing you new business, it’s because:
❌ It wasn’t
built for SEO
❌ It wasn’t
configured for Google
❌ It wasn’t
written to convert visitors
❌ It hasn’t been
monitored, updated, or improved since launch
At
VS Marketing, we don’t just build websites—we
build revenue-driving machines that are:
✅
SEO-optimized from the ground up
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Integrated with Google Search Console & Analytics
✅
Fast, mobile-friendly, and built to rank on Google
✅
Equipped with expert-level copywriting that converts visitors into customers
✅
Continuously monitored, optimized, and improved over time
Because your website
isn’t just a digital business card—it’s your
#1 marketing asset. And if it’s not
actively growing your business, it’s not doing its job.
Don’t Settle for a “Hollywood Set” Website. Get One That Works.
If you’re ready to stop wasting money on
websites that look good but don’t work, let’s talk.
We build websites that drive real business growth—every single day.
📞
Contact VS Marketing
today and let’s build something that actually works. 🚀
